- Presentation of products on social media
- Presentation of products in combination with instructions
- Sponsorship of knitting supplies and yarns
- Sponsorship of fabrics and sewing accessories
- Testing knitting crochet or sewing accessories and fabrics with reporting on social media
- Publication of knitting, crochet or sewing instructions in books and trade journals
- Knitting, sewing and crochet courses
- Participation in trade fairs with subsequent report on social media